NBC
On Brand
Animation
Branding
Design
Motion Graphics
Jimmy's got ideas.


Feed the Animals joined B17 on Jimmy Fallon’s newest creative experiment — On Brand, NBC’s competition reality series where ten ambitious creatives face off to develop and pitch marketing campaigns for major brands. Fallon steps in as the charismatic CEO of his own mock agency, guiding contestants through the wonderfully chaotic world of big ideas, tight deadlines, and creative showdowns.
For this project, we went well beyond a standard graphics package.
From Jimmy's infamous "clart" for Marshalls to KitchenAid products blasting off, we created a robust package of bespoke animations and assets designed to visualize the creative process.

Feed the Animals joined B17 on Jimmy Fallon’s newest creative experiment — On Brand, NBC’s competition reality series where ten ambitious creatives face off to develop and pitch marketing campaigns for major brands. Fallon steps in as the charismatic CEO of his own mock agency, guiding contestants through the wonderfully chaotic world of big ideas, tight deadlines, and creative showdowns.
For this project, we went well beyond a standard graphics package.
From Jimmy's infamous "clart" for Marshalls to KitchenAid products blasting off, we created a robust package of bespoke animations and assets designed to visualize the creative process.
Feed the Animals joined B17 on Jimmy Fallon’s newest creative experiment — On Brand, NBC’s competition reality series where ten ambitious creatives face off to develop and pitch marketing campaigns for major brands. Fallon steps in as the charismatic CEO of his own mock agency, guiding contestants through the wonderfully chaotic world of big ideas, tight deadlines, and creative showdowns.
For this project, we went well beyond a standard graphics package.
From Jimmy's infamous "clart" for Marshalls to KitchenAid products blasting off, we created a robust package of bespoke animations and assets designed to visualize the creative process.
Feed the Animals joined B17 on Jimmy Fallon’s newest creative experiment — On Brand, NBC’s competition reality series where ten ambitious creatives face off to develop and pitch marketing campaigns for major brands. Fallon steps in as the charismatic CEO of his own mock agency, guiding contestants through the wonderfully chaotic world of big ideas, tight deadlines, and creative showdowns.
For this project, we went well beyond a standard graphics package.
From Jimmy's infamous "clart" for Marshalls to KitchenAid products blasting off, we created a robust package of bespoke animations and assets designed to visualize the creative process.
Feed the Animals joined B17 on Jimmy Fallon’s newest creative experiment — On Brand, NBC’s competition reality series where ten ambitious creatives face off to develop and pitch marketing campaigns for major brands. Fallon steps in as the charismatic CEO of his own mock agency, guiding contestants through the wonderfully chaotic world of big ideas, tight deadlines, and creative showdowns.
For this project, we went well beyond a standard graphics package.
From Jimmy's infamous "clart" for Marshalls to KitchenAid products blasting off, we created a robust package of bespoke animations and assets designed to visualize the creative process.
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Feed the Animals joined B17 on Jimmy Fallon’s newest creative experiment — On Brand, NBC’s competition reality series where ten ambitious creatives face off to develop and pitch marketing campaigns for major brands. Fallon steps in as the charismatic CEO of his own mock agency, guiding contestants through the wonderfully chaotic world of big ideas, tight deadlines, and creative showdowns.
For this project, we went well beyond a standard graphics package.
From Jimmy's infamous "clart" for Marshalls to KitchenAid products blasting off, we created a robust package of bespoke animations and assets designed to visualize the creative process.


Feed the Animals joined B17 on Jimmy Fallon’s newest creative experiment — On Brand, NBC’s competition reality series where ten ambitious creatives face off to develop and pitch marketing campaigns for major brands. Fallon steps in as the charismatic CEO of his own mock agency, guiding contestants through the wonderfully chaotic world of big ideas, tight deadlines, and creative showdowns.
For this project, we went well beyond a standard graphics package.
From Jimmy's infamous "clart" for Marshalls to KitchenAid products blasting off, we created a robust package of bespoke animations and assets designed to visualize the creative process.
Feed the Animals joined B17 on Jimmy Fallon’s newest creative experiment — On Brand, NBC’s competition reality series where ten ambitious creatives face off to develop and pitch marketing campaigns for major brands. Fallon steps in as the charismatic CEO of his own mock agency, guiding contestants through the wonderfully chaotic world of big ideas, tight deadlines, and creative showdowns.
For this project, we went well beyond a standard graphics package.
From Jimmy's infamous "clart" for Marshalls to KitchenAid products blasting off, we created a robust package of bespoke animations and assets designed to visualize the creative process.
Feed the Animals joined B17 on Jimmy Fallon’s newest creative experiment — On Brand, NBC’s competition reality series where ten ambitious creatives face off to develop and pitch marketing campaigns for major brands. Fallon steps in as the charismatic CEO of his own mock agency, guiding contestants through the wonderfully chaotic world of big ideas, tight deadlines, and creative showdowns.
For this project, we went well beyond a standard graphics package.
From Jimmy's infamous "clart" for Marshalls to KitchenAid products blasting off, we created a robust package of bespoke animations and assets designed to visualize the creative process.


We developed animations that traced contestants' arc of inspiration - from brainstorming, to pitching, refining, and finally executing their campaigns.

We developed animations that traced contestants' arc of inspiration - from brainstorming, to pitching, refining, and finally executing their campaigns.
We developed animations that traced contestants' arc of inspiration - from brainstorming, to pitching, refining, and finally executing their campaigns.
We developed animations that traced contestants' arc of inspiration - from brainstorming, to pitching, refining, and finally executing their campaigns.
We developed animations that traced contestants' arc of inspiration - from brainstorming, to pitching, refining, and finally executing their campaigns.
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We developed animations that traced contestants' arc of inspiration - from brainstorming, to pitching, refining, and finally executing their campaigns.


We developed animations that traced contestants' arc of inspiration - from brainstorming, to pitching, refining, and finally executing their campaigns.
We developed animations that traced contestants' arc of inspiration - from brainstorming, to pitching, refining, and finally executing their campaigns.
We developed animations that traced contestants' arc of inspiration - from brainstorming, to pitching, refining, and finally executing their campaigns.


These sequences added a layer of playfulness and personality that echoed Fallon’s tone and helped make the creative process a central character in the show.

These sequences added a layer of playfulness and personality that echoed Fallon’s tone and helped make the creative process a central character in the show.
These sequences added a layer of playfulness and personality that echoed Fallon’s tone and helped make the creative process a central character in the show.
These sequences added a layer of playfulness and personality that echoed Fallon’s tone and helped make the creative process a central character in the show.
These sequences added a layer of playfulness and personality that echoed Fallon’s tone and helped make the creative process a central character in the show.
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These sequences added a layer of playfulness and personality that echoed Fallon’s tone and helped make the creative process a central character in the show.


These sequences added a layer of playfulness and personality that echoed Fallon’s tone and helped make the creative process a central character in the show.
These sequences added a layer of playfulness and personality that echoed Fallon’s tone and helped make the creative process a central character in the show.
These sequences added a layer of playfulness and personality that echoed Fallon’s tone and helped make the creative process a central character in the show.


On Brand - Graphics Reel

On Brand - Graphics Reel
On Brand - Graphics Reel
On Brand - Graphics Reel
On Brand - Graphics Reel
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On Brand - Graphics Reel
On Brand - Graphics Reel


In addition to graphics we also produced a package of VFX and on set elements to support the production team including CGI signage for building exteriors.

In addition to graphics we also produced a package of VFX and on set elements to support the production team including CGI signage for building exteriors.
In addition to graphics we also produced a package of VFX and on set elements to support the production team including CGI signage for building exteriors.
In addition to graphics we also produced a package of VFX and on set elements to support the production team including CGI signage for building exteriors.
In addition to graphics we also produced a package of VFX and on set elements to support the production team including CGI signage for building exteriors.
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In addition to graphics we also produced a package of VFX and on set elements to support the production team including CGI signage for building exteriors.


In addition to graphics we also produced a package of VFX and on set elements to support the production team including CGI signage for building exteriors.
In addition to graphics we also produced a package of VFX and on set elements to support the production team including CGI signage for building exteriors.
In addition to graphics we also produced a package of VFX and on set elements to support the production team including CGI signage for building exteriors.





